Nike will cease promoting golf golf equipment, balls and luggage after years of falling gross sales at its golf division.
However the company said it could “speed up innovation” in golf footwear and garments.
Nike invested closely in golf throughout the late 1990s with its sponsorship of Tiger Woods, giving him his first five-year contract in 1996, value $40m.
However the winner of 14 of golf’s main tournaments has been combating a lack of kind in recent times.
In 2013 Nike signed a sponsorship take care of Rory Mcllroy, reported to be value $100m over 5 years.
However regardless of that hefty spending on advertising, Nike has been struggling within the golf enterprise.
Final 12 months gross sales at Nike’s golf unit fell by eight% to $706m, the third 12 months of declining gross sales.
Nike stated it nonetheless intends to “accomplice with extra of the world’s finest golfers”.
“We’re dedicated to being the undisputed chief in golf footwear and attire,” stated Trevor Edwards, president of Nike Model.
“We are going to obtain this by investing in efficiency innovation for athletes and delivering sustainable worthwhile development for Nike Golf.”
Earlier this year Nike’s rival Adidas introduced its intention to promote most of its golf enterprise.
It put its TaylorMade, Adams and Ashworth manufacturers up on the market.